What is Guerrilla Marketing?
The concept of guerrilla marketing was invented as a customizable unique system of promotions that leverages time, energy and imagination rather than a big marketing budget. Typically, guerrilla marketing campaigns are unexpected and unconventional, potentially interactive, and consumers are targeted in unexpected places.
The objective of this type marketing is to create a unique, specific, engaging and thought-provoking concept to generate buzz, and consequently turn viral. The term was coined and defined by Jay Conrad Levinson in his book Guerrilla Marketing (1984).
Guerrilla marketing involves unusual approaches such as intercept encounters in public places, street giveaways of products, PR stunts, or any unconventional marketing intended to get maximum results from minimal resources. More innovative approaches to marketing now utilize mobile digital and online technologies to engage the consumer and create a memorable brand experience.
Guerrilla marketing focuses on low cost creative strategies of marketing. Basic requirements are time, energy, and imagination and not money. Profits, not sales, are the primary measure of success. Emphasis is on retaining existing customers rather than acquiring new ones.
Guerrilla marketing does emphasize the use of a marketing calendar with specific goals, exact strategies and defined tactics.
Social media marketing has become a hot topic for businesses and entrepreneurs are constantly bombarded by information about how to increase their social media impact and optimize engagement. Getting social media strategies right can be a great way for a business to engage with its target market, but bad social media efforts can drive potential customers away just as easily.
One of the most dangerous errors you can make is being overly promotional. Social media marketing allows you to engage and converse with your customers in a meaningful way. It is not just another way to sell your products or promote your brand. Sure, subtle, brand building is implied in the very essence of marketing and your social media presence will undoubtedly enhance the perception and value of your brand if it is conducted skilfully.
To learn how guerrilla marketing can help your business, please Contact Me